Jan 312012
 

Personal goals, profit, purpose, be, do, have, dream builder, take action

All rights reserved by PBS PressRoom

 

 

 

 

 

 

 

 

 

 

 

 

“See… Relationships are hard, man. In order, for any relationship to work, both people have to be on the same page, both people have to have the same focus, and we all know what that page is. We all know what that focus is. In order for the relationship to work both people have to have the same focus, and what’s that focus? That focus is all about HER! It’s all about her!”- Chris Rock.

 

Owning a Service Business is a lot like being in a relationship with your significant other. It is easy for the business owner to get caught up in the myth that the business owner works for the business. When in fact it is the other way around.

The owner does NOT work for the business, the business works for the owner. It is NOT all about HER(your business), it is all about you. The focus should be building a business that will help you to create your ideal lifestyle. The purpose of your business is to provide you and your family with the life that you want. Your business is a tool that helps you to achieve your personal goals. Keep your goals at the forefront. Making sure your daily activities are helping you to achieve your personal goals, is the first step to building a better business.

What are your personal goals? Is your business helping you to achieve them?

 January 31, 2012  Posted by at 6:00 AM Leadership Tagged with: , ,  1 Response »
Jan 302012
 

E-myth, Passive Income, systems, building business, service coach, business coaching

 

The day you find out WHY you are born is different for everybody. The reason WHY you were born maybe to pursue a passion of yours. It maybe for religious reasons, or for philanthropic reasons. It maybe to just live a great life. There maybe multiple reasons WHY you feel you were born. There is no right or wrong answer.

For a passionate entrepreneur like myself one of  the reasons WHY I was born is clear. It is to build businesses. I love building businesses. I love the challenge, the risk, the reward, the chase, the highs, and the lows. I love learning about Continue reading »

 January 30, 2012  Posted by at 6:00 AM Happiness Tagged with: , ,  1 Response »
Jan 262012
 

 

 

 

 

 

 

 

 

5 simple tips for building trust in your team.

1. Trust and Verification.

If there is only one rule that you learn in management, it should be trust and verification.  Our role as managers is to first trust our team and employees with the responsibilities that we delegate to them. The second part is to verify that they are doing what we asked them to do. A lot of managers today get this wrong. They feel that when they tell someone to do something their they’re job is done. Unfortunately this type of delegation is just setting your team up for failure. Anytime you have a “trust” issue in your organization look at your verification first. Most likely the hole in your system is here.

2. Choose your words carefully.

Example: “I know you can” instead of “You better or else”. As a manager, when you are having important conversations with your team, make sure you think through the conversation and choose your words carefully. I have a follow-up post coming soon on more examples of phrases to use to communicate your concerns about employee performance in a positive manner.

3.Start with small responsibility and build on it.

Be interested in the behavior you SEE and be less interested  in what your team members say. This is very powerful. Everyday you are going to have team members tell you what you want to hear. Early on the relationship, make sure it is clear to them that you hear what they are saying.  However, you are more concerned with what type of behavior you see on a regular basis.

4. Obsessively document their behavior.

This ties very close to #3.   When talking about a employee’s behavior state the facts, there is nothing more powerful. When the issue happened, what the issue was in detail, what customer or employee it effected, ect… This works well for both positive and negative behavioral issues.

5. More one on one’s.

Build rapport. Praise them for positive behavior and hold them accountable for negative behavior. Do this face to face as much as possible. If you run a service business and your technicians are on the job the majority of the day, it can be difficult to get some face time with them. Make a point to schedule your office time around the time of day that they are going to be at the office. For me, it is either first thing in the morning or later on in the afternoon. These little “power conversations” go a long way in building rapport with my team.

Want more information on this subject? I highly recommend this book.

If you have any tips for building rapport with team members message me or comment below.

If you enjoyed this post, I would be grateful if you helped spread the word by emailing it to a friend or sharing it on LinkedIn, Twitter, or Facebook. Thank you!

 January 26, 2012  Posted by at 6:00 AM Leadership, Team Tagged with: , ,  2 Responses »
Jan 252012
 

I decided to do a review on this book because this book has helped me tremendously in my service business. There came a time when I had built a business that wasn’t performing. I had all the employee “issues” you could imagine. Even though you won’t find this book on any best sellers list, it is one of the reasons that I have the profitable business that I have today. I recommend it for the business owner who is better at being a visionary than a manager. It is for the owner that knows management is important, but finds the day-to-day task of management draining.

3 Important takeaways.

1. Make Accountability a real process.

Setting clear expectations is the first step in making accountability a real process. Tell people clearly what to do and how to do it. After the expectations have been clearly defined, then simply Trust your team and Verify that they are completing the tasks according to your expectations. If people know that someone is watching them, they tend to watch what they say and do a lot more carefully. Monitor, measure, and document performances every step of the way.

2. Rewarding positive behavior

Again set clear expectations for each team member and their personal goals. My employee conversations usually go something like this: When you want something, I’m going to help you find it. When you need something I’m going to help you EARN it. At the window brothers the only thing that is given is an opportunity, everything else is EARNED. Reward with lots of little 1-time bonuses. Stay away from long-term bonuses. Reward “spot bonuses” immediately. Tie rewards and consequences to employee performance.

3. More one on one’s.

Build rapport by praising them for positive behavior and hold them accountable for negative behavior. Do this face to face as much as possible. If you run a service business and your technicians are on the job the majority of the day, it can be difficult to get some face time with them. Make a point to schedule your office time around the time of day that they are going to be at the office. For me, it is either first thing in the morning or later on in the afternoon. These little “power conversations” go a long way in building rapport with my team.

Get in the habit of managing everyday. Make a habit of talking with supervisors and team leaders everyday and focus intensely on helping them play the role you need them to play. The best managers are people who learn proven techniques, practice those techniques diligently until they become skills, and continue practicing them until they become habits.

Read it, learn it, live it. Grab a copy today.

 January 25, 2012  Posted by at 6:00 AM Leadership, Team Tagged with: , ,  No Responses »
Jan 242012
 

 

Business planning, Business coaching, Branding, small business strategies, clear expections

 

 

 

 

 

Case Study: Build a great Service Business like Mike Parker. This is not a testimonial just a great story about a business owner that we can all related to.

The Story: You can’t miss the trucks with “Mike Parker Landscape” emblazoned on their sides. They wind their way through some of southern California’s most idyllic, expensive neighborhoods like Laguna Beach, Newport Beach, and the New Port Coast. Follow them through the hills and you’re likely to wind up parked in front of a home that’s straight out of Architectural Digest, with a knockout lawn, terrace, or xeriscape. That’s the work that’s made Mike Parker the leading name in landscape in this status-obsessed corner of the Southland.

Since 1976, Parker has presided over an empire built on landscape design, construction, and maintenance. With his company now based in central Orange County, the entrepreneur has corralled award-winning architects and landscape designers under the umbrella of Mike Parker Landscape and maintained a powerful brand through consistency and quality. Now he has a staff around 90 and gross revenues of more than $7 million per year.

How it Started: In 1976, Mike Parker Landscape was just one truck, one man, and a dream of making art and making a little money. Sound familiar? The company began as a more or less a landscape-maintenance business, one of hundreds in suburban southern California. But Parker brought a touch of artistry to his work, and that artistry become a leading attribute of his Personal Brand.

“I’d always been interested and involved in various artistic endeavors: ceramics, drawing, and painting” he says. ” My clients recognized that I was doing more than just gardening, and began having me renovate their garden spaces. This allowed me an artistic outlet, and a way to pay the bills.” Parker used his artistic ability to change the perception of his target audience and position himself not as a glorified gardener, but as a Picasso of the hedgerow and paving stone. Today, he specializes exclusively in high-end homes for affluent buyers in OC’s most prestigious areas. “Rich people always have money, ” he says.

X-Factor: Mike Parker Landscape is a very visible company. It has designed some of the most picturesque residential landscapes in the region, landscapes that have been featured in newspaper and magazine articles. He’s stayed on the cutting edge by recruiting the best in the business-scouting for landscape designers and architects who have built their reputations around a particular talent or style. ” This helps keep our product fresh, and has resulted in the networking of talents and projects, ” Parker says.

This is my first of many future case studies. I think that these stories are inspiring to any entrepreneur who is looking to build a better business. Just writing this case study gets me motivated to take my business to the next level.

What can we learn from Mike’s story?

What are you going to do in your business this year so that you to can have a great Service Business like Mike Parker?

If you enjoyed this post, I would be grateful if you helped spread the word by emailing it to a friend or sharing it on LinkedIn, Twitter, or Facebook. Thank you!

 January 24, 2012  Posted by at 6:00 AM Case Study Tagged with: , ,  No Responses »
Jan 232012
 

 

Personal goals, profit, purpose, be, do, have, dream builder, take action

Reason #1. Because you can

The purpose of your business is to help you achieve your personal goals. It is simply a tool to help you get exactly what you want out of life. You all have the gifts and skills to build a great business. You are at the point in your career where you just need a few key tools to put it all together.

Some of the most successful business people were “C” students in school. If it is your passion to build a great business, then all you need is the right attitude and a few tools along the way. You don’t have to re-invent the wheel. Entrepreneurs are building great businesses every day.

The first step is to take action. The first action step I want you to take is to create a 3 step “Dream Builder”. The 3 step Dream Builder is an exercise that helps you get a clear vision for what you are working towards. The Dream Builder worksheet helps you to get clarity around your goals. Having a clear Vision on where you are taking your business is the first step towards building a better business.

Take action today and create a 3 page worksheet with these 3 steps below.

Step 1. “Have” -what are the goals that you are working towards?

Example: Material or Non-material things.

Step 2. “Do”- what are the things you need to “Do” in order to achieve those goals?

Example: Spend more time on sales or build a great team.

Step 3. “Be” – who do you need to “BE”come in order to do the tasks you need to “Do”, that help achieve the goals that you want to “Have”.

Example: Become a better leader. Become a General Manager. Become a true Entrepreneur.

BE x DO = HAVE

If you enjoyed this post, I would be grateful if you helped spread the word by emailing it to a friend or sharing it on LinkedIn, Twitter, or Facebook. Thank you!

 January 23, 2012  Posted by at 6:00 AM Leadership Tagged with: , ,  No Responses »
Jan 192012
 

Branding, Business Coaching, Service Businesses, Build a Better business, Business Planning, Advertising, Marketing, Identifying

Having a great brand is one thing. Backing it up is another.

The best way to describe the branding process is to think about it in terms of how your customers come in contact with you or your company. We can simplify this process by thinking about it in 3 main steps.

  • Step1 Initial contact. This is when your customer first comes in contact with your Personal or company brand. This might be at a networking event, or a they might see one of your vehicles somewhere. This initial contact is typically what most people think about when building a brand. This is the step where you are setting the initial expectations to your prospective client. Branding is all about making a name for you and your business. Customers then associate your personal name with your company name, logo, and colors.
  • Step2 Delivery of Service. This is exactly what it sounds like. This step is the part where you or your company delivers the service that you have promised. A key factor to helping your name spread like wild-fire is to make sure the quality of your service exceeded the customer’s expectation. Your customers will be more likely to spread the word, and give out referrals if you master the delivery of your goods and services. The mastery of delivery comes when we build a customer data base with raving fans, we do this by consistently exceeding our customer’s expectations during the delivery process.
  • Step3 Back Up branding. After the services are completed, what are your follow-up procedures? Do you have your logo and letter head on the invoice that you send them? Do you make follow-up phone calls, send follow emails, or thank you cards? Do you invite new customers to be a part of your Facebook fan page, LinkedIn page or any other social media? Do you use customer feedback cards or survey cards to get important feedback to keep your services at the highest level? Back end Branding is often overlooked as a key component to the growth of your company.

What do I mean by backing up your brand?

It means that there is no sense in putting forth all the energy and effort in step 1 if you are not going to follow through by being committed to performing steps 2 and 3. Delivering your product or service with consistent excellence through all 3 steps is what I mean by backing up your branding strategy.

Do you want to know more about building your Personal Brand? Click here.

If you enjoyed this post, I would be grateful if you helped spread the word by emailing it to a friend or sharing it on LinkedIn, Twitter, or Facebook. Thank you!

 January 19, 2012  Posted by at 6:00 AM Growth Tagged with: , ,  No Responses »
Jan 182012
 

business coaching, service coach, managing cash flow, seasonal businesses, other peoples time, other peoples money, leverage, marketing

Below you will see the three most common ways to create leverage in small  business.

1.OPT.

 

Other People’s Time. Creating leverage through others. We achieve this by building a team.

  • Develop a recruiting, hiring, and training process that works consistently.
  • Communicate expectations early and clearly through job descriptions and employee manuals.
  • Manage your team by holding everyone accountable each step of the way.
  • Hire slowly fire quickly.
  • Repeat.

2. OPM

Other People’s Money. Interest is your friend, cash flow is king. One of the key roles that you have as the business owner is to Continue reading »

 January 18, 2012  Posted by at 6:00 AM Growth Tagged with: , , ,  2 Responses »
Jan 172012
 

What is Personal Branding?

Personal branding will help you do the following: 1. Turn your name and persona into a distinctive “product” that has desirable qualities associated with it. 2. Attract a more elite, more profitable type of clientele. 3. Help you retain more of those top-quality clients even when business is slow for everybody else.

Why Brand Yourself?

Because you can’t win by talking about how much better you are than your competition, and you can’t expect people to simply walk in your door and hand you their money. Your only advantage is yourself. What you do may not be unique, but you are. So instead of focusing on services or price, you’re going to focus on yourself, to reach out to your target market and shape how they think about you and how they see you, to connect with them personally. That’s what a Personal Brand does for you.

How Personal Branding Works.

Do you use networking as lead generation source? Do you use social media as a lead generation source? Do you do on-site estimates or face to face appointments with prospective clients? In my opinion this book does a great job at making it clear that a Personal Branding strategy should be a part of your company’s overall branding strategy. How much of your Personal Brand that you want to bring forward is completely up to you. Understanding that people buy from other people, not from XYZ company. The two branding strategy extremes are: 1. Putting your Personal Brand in the spot light and eliminating your company name. 2. Putting your company name in the spot light and hiding your Personal Brand behind it. I feel that your overall branding strategy should do a good job of finding a common ground between these two extremes.

Whatever your branding strategy is you will receive a great deal of value from this book. Grab yours today.

 

If you enjoyed this post, I would be grateful if you helped spread the word by emailing it to a friend or sharing it on LinkedIn, Twitter, or Facebook. Thank you!

 January 17, 2012  Posted by at 6:00 AM Growth Tagged with: ,  2 Responses »
Jan 162012
 

 

E-myth, Passive Income, systems, building business, service coach, business coaching, owning a job, owning a business

 

 

 

 

 

 

 

 

2. Owning a business is better than owning a job. Commit to building a better business.

Some of you might say, owning a job , what does that mean? If you haven’t had a vacation in over a year, then you own a job. If you haven’t had a vacation longer than 2 weeks, then you own a job. If, when you go on vacation you have to worry about losing money or about the business falling apart, then you own a job. If you were to die or get injured today, would your business still function? Could it continue to grow without you?

The truth is most of us “business owners” own jobs. We are employees in our own business, because our pride and ego’s are too big to work for someone else. Yes, I include myself in these statements. Ouch, sorry about that. Owning a job is more risky than just having a job. Trust me, I know. I have been there and done that. Why should we take on all the financial responsibility that our businesses demand if we are not able to reap greater financial rewards? I’m not trying to beat you up I am only trying to wake you up.

I specialize in helping Service business owners make the jump from owning a job to owning a business. I mentor business owners and help you implement industry specific systems to create passive income through your business. Build a money tree that just keeps on giving even when you are on vacation, or spending quality time with your family. I bridge the gap between where you are as business owner and where you want to be. I do this by using tested business principles, systems, and the E-myth concepts to show you how to build and manage a profitable business.

Are you interested in “owning” a job or “owning” a business? Do you want more info on How it Works? If so, click here.

If not, that’s fine too. Just promise me that you continue to invest your time working ON your business and not IN your business. Remembering that what you EARN is equal to what you LEARN. What book are you reading now that will help you build a better business? Click here for some great suggestions.

If you enjoyed this post, I would be grateful if you helped spread the word by emailing it to a friend or sharing it on LinkedIn, Twitter, or Facebook. Thank you!

 January 16, 2012  Posted by at 6:00 AM Leadership Tagged with: , , ,  3 Responses »