4 Simple things that I do everyday to grow my Service business.
What am I buying? With my window cleaning business I buy, office supplies or production supplies. But if you look at my monthly P&L you will notice that my payroll is the largest expense. With most service business this will be your largest expense line item. Why is that? Because of OPT, Other People’s Time. OPT and OPM are the 2 most common ways to create leverage. Learn more about leverage here.
What am I selling? The answer to that questions has to do with what your customers are buying. The obvious answer for me is our window cleaning service. However, any sales professional will know that there is a lot more that goes into any sales process. I am also selling piece of mind, convenience, and quality to name a few of our selling points. What are your selling points? More importantly what are your unique selling points?
Hire slow, fire fast. This is the advice that my mentor gave me. We are always on the look out for good technicians and team members that fit in our culture. We have a hiring process that we use on a regular basis during our busy season. I never turn down an opportunity to interview a new candidate. When putting together my team I am always interested in new and fresh talent. If I need 10 technicians to complete our scheduled work, I would rather choose my best 10 technicians from 20 different candidates, than from only 10 candidates.
Again, hire slow. Fire fast. Now I admit compared to industry standards, we have a relatively slow turn over rate for our team members. This being said we do not Fire someone daily, like the title of this article suggests. However, on a daily basis I am always evaluating the performance of our team. Each day is an opportunity for our technicians to show how committed they are to our culture and our common goal. Commitment is one of our points of culture that we take very seriously.
What are the points of your culture that you take seriously?
What tasks do you spend the majority of your time on?
How do those tasks help you reach your annual, monthly, or daily goals?
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