We(Service Coach team) have found that growing a service business to fast is the reason why the majority of businesses fail in the first 5 years. Growing to fast ultimately leads to a lack of cash, and usually a very big cash flow problem. Taking the time to build your business, your team, and your systems is the way to ensure long-lasting profits.
As you grow your business, it is easy for you as a business owner to get seduced by the lure of easy money as you bring new customers into your business. However, real success and long-term profits are all about ensuring that your customers are not just satisfied, but delighted with your product or service and continue doing business with you for a life time.
Take a look at where your focus is in your business.
If you spend all of your time marketing and selling, and no time ensuring excellent delivery of your services, it’s time to dial back and zero in on creating Raving Fans out of your current customers. By doing this, you will ensure a base of steady revenue that will allow you to reinvest back into sales and marketing in order to then grow your business in a safe and secure fashion.
Remember, real success is not about explosive growth, but rather steady growth that consistently happens over a long period of time.
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