For starters this book ranks #64 as an all-time best seller on amazon.com. It also ranks #1 on amazon under the category of time management. Not only is this book a Service Coach best seller, it’s a best seller period.
Stephen Covey first talks about the difference between character ethics and personality ethics. Prior to WWI most of the literature was based on character ethics as a foundation for success. Things like integrity, humility, fidelity, temperance, courage, justice, patience, industry, simplicity, modesty, and the Golden rule. These were the basic principles of effective living, and that people can only experience true success and enduring happiness as they learn and integrate these principles into their basic character.
Shortly after WWII the idea of success shifted from character ethics to personality ethics. Success become more of a function of personality, of public image, of attitudes and behaviors, skills, and techniques. Success became a symbol without substance. It’s the “get rich quick” scheme promising “wealth without work.” We look for shortcuts, expecting to be able to skip these vital steps in order to save time and effort and still reap the desired result.
Seven habits of highly effective people is about a new line of thinking. It’s principle-centered, and character-based approach to personal and interpersonal effectiveness. Steven Discusses how this done with an “inside out” method of change. “Inside out” means to start with self; to start with most “inside” part of self -with your motives, principles, and your character.
The “inside out” process is a continuing process of renewal based on the natural laws that govern human growth and progress. It’s an upward spiral of growth that leads to progressively higher forms of responsible independence and effective interdependence.
Wow, Coach Jason. What exactly does this mean? Simply put, it means that this book is for the business owner who understands that for things to change, first THEY must change. And your first step to changing is buying and reading this awesome book.
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