Oct 152012
 

Born Entrepreneur, Why Entrepreneur, Business Coaching, Passive Income, build a better business.

 

 

 

 

 

Did you read the E-myth yet? I decided this week to offer this book for free to my readers for 3 reasons.

  1.  You guys are awesome and I really appreciate that you have taken the time to click on my links and read/share my articles over the past year and a half.
  2. This book is my all-time favorite business book. I have gained so much from the information within these pages that I want my readers to have the same opportunity without the barrier of having to purchase the book.
  3. You deserve it! Being a business owner is not only the most rewarding job title out there it is also the most demanding.  So take some R&R time, sit back, relax, and enjoy some down time.

Do you want to learn more about creating leverage and building systems in your business?

If you would like to get a free copy, please comment below on why you want to build a better business and leave your physical mailing address in the comment.  I will then mail you a copy of the book after this offer has expired. This offer expires 10/31/2012.

Not sure what the E-myth is all about? It’s only the best business book of all time. Click here to read my book review.

If you enjoyed this post, I would be grateful if you helped spread the word by emailing it to a friend or sharing it on LinkedIn, Twitter, or Facebook. Thank you!

 October 15, 2012  Posted by at 6:00 AM Give Away Tagged with: , ,  8 Responses »
Jul 302012
 

Reading this book made will help you realize how much you enjoy growing your service business. This book did a great job at reminding me of some of the core elements to marketing a service business along with great insight on how to continue to build and grow a service business.

My 3 take aways for reading this book.

1. Yes, build the quality into your service, but make it less risky too.

The best thing you can do for a prospect is eliminate their fear. Offer a trial period of a test project. People typically are not looking for the service that they want the most, instead they are looking for the one they fear the least. People do not choose a good experience, they tend to choose  to minimize the risk of a bad experience.  We see this all around us. The success of franchise’s are proof of people making choices to minimize the risk of a bad experience.

2. The warranty of a Brand. What is a brand?

A brand is more than a symbol. In the public’s eye, a brand is a warranty. It is a promise that the service carrying that brand will live up to its name, and perform. A service is a promise, and building a brand builds your promise. Building a brand makes selling faster, easier, and cheaper. The amount of  time people have in America today is shrinking. Companies have down-sized their staffs and upsized the workloads of all the survivors. These people need short cuts every waking minute. They turn to service and product brands.

3. Today’s good idea will almost always beat tomorrow’s better one.

Do it now. The business obituary pages are filled with planners who waited. Moving organizations tend to keep moving. Dormant ones tend to run out of air and die. Not-moving creates more not-moving. By the time the delayed consequences of all this not-moving occur-one of which is that action-oriented people in the company flee the company, making the company even more waiting-orientated- it often is too late to correct them. Act like a shark. Keep moving.

If you enjoyed this post, I would be grateful if you helped spread the word by emailing it to a friend or sharing it on LinkedIn, Twitter, or Facebook. Thank you!

 

 July 30, 2012  Posted by at 6:00 AM Growth Tagged with: , , , , ,  3 Responses »
May 092012
 

For starters this book ranks #64 as an all-time best seller on amazon.com. It also ranks #1 on amazon under the category of time management. Not only is this book a Service Coach best seller,  it’s a best seller period.

Stephen Covey first talks about the difference between character ethics and personality ethics. Prior to WWI most of the literature was based on character ethics as a foundation for success. Things like integrity, humility, fidelity, temperance, courage, justice, patience, industry, simplicity, modesty, and the Golden rule. These were the basic principles of effective living, and that people can only experience true success and enduring happiness as they learn and integrate these principles into their basic character.

Shortly after WWII the idea of  success shifted from character ethics to personality ethics. Success become more of a function of personality, of public image, of attitudes and behaviors, skills, and techniques. Success became a symbol without substance. It’s the “get rich quick” scheme promising “wealth without work.” We look for shortcuts, expecting to be able to skip these vital steps in order to save time and effort and still reap the desired result.

Seven habits of highly effective people is about a new line of thinking. It’s principle-centered, and character-based approach to personal and interpersonal effectiveness. Steven Discusses how this done with an “inside out” method of change. “Inside out” means to start with self; to start with most “inside” part of self -with your motives, principles, and your character.

The “inside out” process is a continuing process of renewal based on the natural laws that govern human growth and progress. It’s an upward spiral of growth that leads to progressively higher forms of responsible independence and effective interdependence.

Wow, Coach Jason. What exactly does this mean? Simply put, it means that this book is for the business owner who understands that for things to change, first THEY must change.  And your first step to changing is buying and reading this awesome book.

If you enjoyed this post, I would be grateful if you helped spread the word by emailing it to a friend or sharing it on LinkedIn, Twitter, or Facebook. Thank you!

 May 9, 2012  Posted by at 6:00 AM Leadership, Time Tagged with: , , ,  1 Response »
Feb 142012
 

Let me first say that this book is classified as an easy read. If you don’t really like to read then you won’t have a problem with this book. It is a total of 130 pages dripping wet. Also, the majority of the book is in story format which makes it very easy to follow.

Are you a crazy business owner who works long hours, hard hours, yet never quite seems to get caught up with all the work you have to do? If you are someone who feels overwhelmed with problems created by other people, this book will change your life. The author Ken Blanchard breaks down the delegation process in 4 rules or steps.

4 rules of Monkey Management

Rule 1. Describe the Monkey(problem).

The dialogue must not end until appropriate “next moves” have been identified and specified. Make sure it is clear between you and your staff on what the “monkey” or problem is.

Rule 2. Assign the Monkey.

All monkeys shall be owned and delegated to the person responsible for the that task.

Rule 3. Insure the Monkey.

Every monkey leaving your presence on the back of one of your people must be covered by one of  two insurance policies: 1. Recommend, Then Act. 2. Act, Then Advise.

Rule 4. Check on the Monkey.

Proper follow-up means healthier monkeys. Every monkey should have a checkup appointment.

Are you interested in learning more about delegation and these 4 rules of “Monkey” management? Then this book could very well help you get your time, life, and business back. Remember, the purpose of your business is to provide you with the life that YOU want. You do not work for your business, your business works for you. Grab it here.The One Minute Manager

 

 February 14, 2012  Posted by at 6:00 AM Time Tagged with: , ,  No Responses »
Feb 072012
 

Book Review You Were Born Rich

Every human being has been “Born Rich;” it’s just that most people are temporarily a little short of money. This book is written in an attempt to bridge the gap between where you currently are and where you want to be.

This book will help you start to see what this elusive stuff called “money” actually is. It will help you to begin to relate to money as we should, and we develop an understanding of why all great thinking people burn a basic principle deep into the recesses of their mind: that is, “we should love people, and use money.” There is nothing wrong with becoming wealthy. Actually it is our duty to become wealthy.

This book goes over in detail the law of vibration and the law of attraction. It becomes evident why some people keep attracting what they do not want, while others attract exactly what they want. This is an orderly universe; nothing happens by accident. The images which you plant in your marvelous mind instantly set up an attractive force, which governs your results in life.

The real winners in life are, more often than not, only two or three percent more effective than those who lose. The concepts in this book will help you to become every bit as effective as anyone you read about or even hear about.

This book is not for the practical side of your brain. It is not a how to, nor will it provide you with any specific tangible tips to help you run a better business. However, if you are open-minded to a new line of thinking. If you are interested in learning more about what goes on in the universe, your mind, and how that effects your personal success than this book is a must read.

 

 February 7, 2012  Posted by at 6:00 AM Growth, Leadership Tagged with: , , ,  No Responses »
Jan 252012
 

I decided to do a review on this book because this book has helped me tremendously in my service business. There came a time when I had built a business that wasn’t performing. I had all the employee “issues” you could imagine. Even though you won’t find this book on any best sellers list, it is one of the reasons that I have the profitable business that I have today. I recommend it for the business owner who is better at being a visionary than a manager. It is for the owner that knows management is important, but finds the day-to-day task of management draining.

3 Important takeaways.

1. Make Accountability a real process.

Setting clear expectations is the first step in making accountability a real process. Tell people clearly what to do and how to do it. After the expectations have been clearly defined, then simply Trust your team and Verify that they are completing the tasks according to your expectations. If people know that someone is watching them, they tend to watch what they say and do a lot more carefully. Monitor, measure, and document performances every step of the way.

2. Rewarding positive behavior

Again set clear expectations for each team member and their personal goals. My employee conversations usually go something like this: When you want something, I’m going to help you find it. When you need something I’m going to help you EARN it. At the window brothers the only thing that is given is an opportunity, everything else is EARNED. Reward with lots of little 1-time bonuses. Stay away from long-term bonuses. Reward “spot bonuses” immediately. Tie rewards and consequences to employee performance.

3. More one on one’s.

Build rapport by praising them for positive behavior and hold them accountable for negative behavior. Do this face to face as much as possible. If you run a service business and your technicians are on the job the majority of the day, it can be difficult to get some face time with them. Make a point to schedule your office time around the time of day that they are going to be at the office. For me, it is either first thing in the morning or later on in the afternoon. These little “power conversations” go a long way in building rapport with my team.

Get in the habit of managing everyday. Make a habit of talking with supervisors and team leaders everyday and focus intensely on helping them play the role you need them to play. The best managers are people who learn proven techniques, practice those techniques diligently until they become skills, and continue practicing them until they become habits.

Read it, learn it, live it. Grab a copy today.

 January 25, 2012  Posted by at 6:00 AM Leadership, Team Tagged with: , ,  No Responses »
Jan 172012
 

What is Personal Branding?

Personal branding will help you do the following: 1. Turn your name and persona into a distinctive “product” that has desirable qualities associated with it. 2. Attract a more elite, more profitable type of clientele. 3. Help you retain more of those top-quality clients even when business is slow for everybody else.

Why Brand Yourself?

Because you can’t win by talking about how much better you are than your competition, and you can’t expect people to simply walk in your door and hand you their money. Your only advantage is yourself. What you do may not be unique, but you are. So instead of focusing on services or price, you’re going to focus on yourself, to reach out to your target market and shape how they think about you and how they see you, to connect with them personally. That’s what a Personal Brand does for you.

How Personal Branding Works.

Do you use networking as lead generation source? Do you use social media as a lead generation source? Do you do on-site estimates or face to face appointments with prospective clients? In my opinion this book does a great job at making it clear that a Personal Branding strategy should be a part of your company’s overall branding strategy. How much of your Personal Brand that you want to bring forward is completely up to you. Understanding that people buy from other people, not from XYZ company. The two branding strategy extremes are: 1. Putting your Personal Brand in the spot light and eliminating your company name. 2. Putting your company name in the spot light and hiding your Personal Brand behind it. I feel that your overall branding strategy should do a good job of finding a common ground between these two extremes.

Whatever your branding strategy is you will receive a great deal of value from this book. Grab yours today.

 

If you enjoyed this post, I would be grateful if you helped spread the word by emailing it to a friend or sharing it on LinkedIn, Twitter, or Facebook. Thank you!

 January 17, 2012  Posted by at 6:00 AM Growth Tagged with: ,  2 Responses »
Jan 102012
 


The purpose of this book is to answer two simple questions that lie at the heart of what we would all like to accomplish as educators, parents, marketers, business people, and policy makers. Why is it that some ideas, behaviors, or products start epidemics and others don’t? And what can we do to deliberately start and control positive epidemics of our own?

Do you have a product or service that you would like to spread like an epidemic? If so, your idea must follow these three areas of change Gladwell refers to as: 1. The law of the Few. 2. The Stickiness Factor. 3. The Power of Context.

For the purpose of this book review we are going to stick with his 1st law, The law of the Few. The law of the Few is made of 3 different types of people or personalities. The salesman, mavens, and connectors.

1. Salesman.

The Salesman has the skills to persuade us when we are unconvinced with what we are hearing. They are well-trained in overcoming objections and tend to carry on a conversation like it is some kind of dance. They are very positive people who use this positivity and body language to deliver a convincing message. Tom Brokaw or Peter Jennings are great examples of Salesman.

2. Mavens.

These are the type of people who passively collect information. A Maven is a person who has information on a lot of different products or prices or places. This person likes to initiate discussions with consumers and respond to requests. They like to be helpers in the marketplace. They distribute coupons, take you shopping, or go shopping for you. This is the person who connects people to the marketplace and has the inside scoop on the marketplace.

3. Connectors.

Connectors are the type of people who know lots of people. They are the kinds of people who know everyone. This type of personality collects people like some collect stamps. A classic example of a connector in action is if they go to a restaurant that they like, they will immediately start telling their friends of the wonderful new restaurant they tried and how you should try it. Know anyone like that? This is essentially what word of mouth is. It’s not me telling you about a new restaurant with great food, and you telling a friend, and that friend telling another. Word of mouth begins when somewhere along that chain, someone tells a connector.

Are you focusing on word of mouth and referrals as a growth strategy? If so, reading this book will help to give you a foundation on the science of word of mouth marketing.

If you enjoyed this post, I would be grateful if you helped spread the word by emailing it to a friend or sharing it on LinkedIn, Twitter, or Facebook. Thank you!

 January 10, 2012  Posted by at 6:00 AM Growth Tagged with: ,  No Responses »
Jan 032012
 

This book does a great job of showing that the goal of true leadership is to help others-teammates, employees, and colleagues – become more capable, confident and accomplished than their leaders. Truly great leaders in life become so because they cause others to be greater than themselves.

3 keys to achieving  what the Author calls GTY(Greater Than Yourself):

1. Expand yourself.

The GTY process starts with you. You have to expand yourself, your knowledge, and your interests. You have to have a very deep and expansive sense of who you are. Your self-confidence has to unshakable.  Your heart has to be big enough to care about another’s hope and dreams at least as much as you care about your own. You have to be getting better and better, more competent smarter, more experienced, more connected to others all the time. “When you ain’t got nothing, you got nothing to give”-Bob Dylan.

2. Give yourself.

This book explains how the real pay off comes with the giving of knowledge not the hoarding of knowledge. If you are truly interested in making someone else greater than yourself, you have to give freely of not only your knowledge, but all you’re resources: your connections, network, experience, insights, advice, counsel, and even your time.

3. Replicate Yourself

It simply isn’t enough to make others greater than yourself. Replicate yourself by teaching others to do exactly what you have done for them. By making sure the people you elevate are doing the same for others.

 

 

 January 3, 2012  Posted by at 6:00 AM Leadership Tagged with: , , ,  1 Response »
Dec 232011
 

Below you will see 4 reasons why this book is going to rock your world.

1. The overall idea of the book is that- your business is nothing more than a direct reflection of who you are. If your thinking is sloppy your business will be sloppy. If you are disorganized your business will be disorganized. So if your business is to change, first you must change. Ouch.

2. Each business owner has 3 personality’s or roles in one. The Entrepreneur, the manager, and the technician.

The Entrepreneur is the visionary or the dreamer in us. The entrepreneur lives in the future, never in the past, rarely in the present.  To the entrepreneur, most people are problems that get in the way of the dream.

The Manager lives in the past, the manager craves order. The manager builds a house then lives in it forever. The entrepreneur Continue reading »

 December 23, 2011  Posted by at 4:00 AM Leadership Tagged with: , ,  No Responses »