Jul 162012


sales, marketing, conversion rate, test and measure, guarantee, follow-up, USP












1. Follow up – It is amazing how such a simple strategy can be so effective. Every quote, introduction, tender you do is just the start of your conversion process. So many businesses spend hundreds of pounds getting a lead, many hours preparing a quote and then, if they don’t hear back, just say “oh well,” and move onto the next lead. This is such a waste of time.

Just think of how many times you have been offered something and then life has got in the way so you did not get around to ordering it. How pleasant would it have been if somebody had reminded you and helped you complete the purchase? Also remember if you do not follow-up, your competition will.

2. Unique Selling Proposition (USP) – Why should somebody buy from you rather than your competition? When times get tough you may find more people in your sector trying to compete on price. Educating your prospects about your uniqueness and how you add value is the only way to ensure you get the business and still make a good margin. If you can communicate with your prospect all the benefits they will get from buying from you, why would they go anywhere else?

3. Guarantee – One of the main reasons people don’t buy is that they have a fear they will be let down at some point in the process. It is your job to identify in what areas these fears may lie and then to guarantee that by buying from you they will not be let down. Just look to the big companies like M&S, Domino Pizza and DHL for great examples of this.

4. Benefits and testimonials – Another great way to alleviate people’s fears of buying from you is to show them what benefits your existing customers have received by buying from you by getting written testimonials from them. These should include real benefits to them, not just “they are great people to buy from.” If your customers do not know what to say then there is no harm in preparing a testimonial for them to sign.

5. Measure it – It has been proven that just by regularly measuring your results, they will improve by up to 5%. This works because by monitoring your results you are setting your subconscious brain to look for ways to improve that factor.

While consciously you are not doing anything, subconsciously you are affecting the result. An easy way to demonstrate this is have a piece of string with a weight on the end and hold it dead still. Then without moving your hand, think about the weight moving in a certain direction. You will be amazed at the result.

Just by working on these strategies you can make an amazing difference to your revenues and it need not cost you a penny.

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 July 16, 2012  Posted by at 6:00 AM Growth Tagged with: , ,  8 Responses »