
Part 1.
So, what does it mean to be an Entrepreneur? If you read my blog regularly you know that I love do discuss the topic of Entrepreneur. Everyone’s idea and definition of what an entrepreneur is different.
Part of me believes that there is a lot of glamour around the word “Entrepreneur.” For example if you are at party and you engage in the typical small talk with someone you don’t know. When they ask you the inevitable question “So, what do you do?” You might say that you are a business owner, a leader, or an entrepreneur. Personally my response to that question is ” I run a window cleaning business. ” I say it this way because I like to take the glamour and the ego out of it. Yes, I am very proud that I own a successful business and that I have been in business for 12 plus years, but that is not the first impression that I want to give to someone I just met.
I chose this picture above because I think there is some real truth to it. There is also some real humor to it. For example: the last slide on the bottom right with the fire fighter putting out the fire, is where some of the humor of this picture lies. “What I actually do,” at first glance in funny.
However, after I think about it, I completely disagree.
- If you find that “What you actually do” is to put out fires all day, then you have a problem.
- If you are the answer man for your employees than you have a problem.
- If you are the problem solver for your business than you have a problem.
- If your customers have to talk with you in order to get anything done, than you have a problem.
Choose your role as a business owner wisely. Sometimes it’s easier to focus on what we need to stop doing instead of focusing on what we should be doing. Stop doing the stuff that is non-essential to achieving your goals.
Part 2. How to: stop doing the things that hurt your business. What does it mean to be an Entrepreneur?
Redefining Your Role
In the beginning, every business owner must take on many tasks, including even sweeping the floor. But as the operation grows and matures, hiring others to take on responsibilities becomes critical to healthy growth.
Trap: Failing to redefine continuously you’re changing role in the organization. When that happens, you end up with much more than you’re able to accomplish efficiently. If the process continues, physical symptoms such as stress… high blood pressure… and depression can develop.
Solution: Take an honest look at your workload and identify tasks that you don’t do well. You may be digitally gifted but possess little financial savvy.
Or, you may be an excellent “people person” but hopelessly disorganized. The real measure of a successful business owner is in knowing when to complement his/her own skills by hiring others who can take over certain key roles.
Example: A client who had founded a newsletter for bankers saw the newsletter grow to the point where he had 12 full-time employees. As time went on, he found himself increasingly frustrated because the demands of being editor and publisher left him virtually no time to spend on sales and marketing. After rethinking the needs of the business and in order to assure the publication’s future, he decided to turn the editorial duties over to a trusted associate and concentrate his own time on sales and marketing.
That move immediately cleared the logjam of work on his desk… freed his mind from constant worry about getting everything done… and ultimately led to a growth spurt fueled by new, highly successful marketing campaigns.
Does this example sound familiar? When is the last time that you redefined your role and delegated some of your less valuable tasks? Take action today and perform this exercise to help you to STOP doing the things that hurt your business.
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