BrandsFormation -”How to transform a good small business into a great local brand”
Welcome to my first of many book reviews. I am going to review a book or two every month. The book will coincide with the topic of choice for the given month. This month I am focusing on BRANDING. I have and will be posted questions, blogs, videos on the subject. I will also be encouraging feedback and comments on the topic. This will help me to align my feedback with your concerns and areas of interest.
Today’s book review is on Chuck Mefford’s -BrandsFormation -”How to transform a good small business into a great local brand”
Below you will see the top 3 things I learned from reading this book.
1. Owning Mental Real Estate. You want people to think of you and your business first. You want to own mental real estate remember, Mind share = Market share.
2. People don’t buy products or services, they buy what the product or service does for them. What does your product or service do for the customer? What is your DI or Differentiating Idea? What separates you from the competition?
3. Test and Measure everything. Avoid the biggest and most common mistake business owners make with regards to BRANDING. Spending advertising money just to spend money and not measuring the results. Business is a game, if you aren’t keeping score how do you know if you are winning or loosing?
Overall Service Coach Book Rating **** 4 stars.
This book is meant for the business owner who is currently running a business, spending money on advertising, but not happy with the results. This book will help service business owners develop a clear vision and understanding on how to apply the concept of BRANDING to their business. This book is best used with an immediate need for application. I other words, step 1 read the book. Step 2 get off the couch and get the stuff done by applying it in your business.
This review is meant to touch the surface of the content that this book contains. This is an easy book to read and has a great section at the end of each chapter that summarizes the “learning’s.” I recommend you grab a copy. Below is a link to the book on Amazon, enjoy.
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