Sure, as business coach, business leader, and trusted advisor I am supposed to remain positive. I am supposed to look at the glass as though it is half full. Do you believe that the economy is the reason that your business is struggling? If you would have told me that a few years ago I would have said the poor economy was just an excuse. I would have said if you “believe” something to be true than how could the outcome be any different?
We’ll the time has come(2010). I do believe that there is something going on with the economy that is affecting our businesses. And I believe that it isn’t going to get better anytime soon. We are currently in what is known as a Generational Depression. The simple fact that the current X generation(born between 1965 & 1981) is smaller than the boomer generation(born between 1946 &1964), leaving a void in the sheer volume of spending that our economy is used to. The boomers are retiring, they are slowing their spending and the majority are focused on saving. The Y generation(born between 1982 & 2000) and the generations behind the Xer’s are still to young to fill the void. Our current economic condition will not get better until the Y generation & earlier generations graduate college, get jobs, get married, buy their first house, and start contributing to the economy.
So Coach Jason, what’s with all this doom and gloom? If the economy is not going to get better anytime soon what are we to do? Keep an eye out for my next post, “3 ways Gen Xer’s are getting rich”. In the mean time do some research. Take some time to understand our current economic condition. Below you will find some articles that I found to be interesting and relevant to this topic. Also, feel free to comment below with your thoughts on this topic. I would love to hear them.