Below you will see 4 reasons why this book is going to rock your world.
1. The overall idea of the book is that- your business is nothing more than a direct reflection of who you are. If your thinking is sloppy your business will be sloppy. If you are disorganized your business will be disorganized. So if your business is to change, first you must change. Ouch.
2. Each business owner has 3 personality’s or roles in one. The Entrepreneur, the manager, and the technician.
The Entrepreneur is the visionary or the dreamer in us. The entrepreneur lives in the future, never in the past, rarely in the present. To the entrepreneur, most people are problems that get in the way of the dream.
The Manager lives in the past, the manager craves order. The manager builds a house then lives in it forever. The entrepreneur builds a house and the instant it is done starts planning the next one.
The Technician is the doer. Where the entrepreneur lives in the future, the manager lives in the past, the technician lives in the present. The entrepreneur is always creating new and interesting work for the technician to do, thus establishing a potentially symbiotic relationship.
3. The E-myth refers to the Entrepreneurial myth that: if you understand the technical work of a business, you understand a business that does that technical work. For example: I run a window cleaning business. The Entrepreneurial myth in my case would be; because I know how to clean a window also means that I know how to run a window cleaning business. These are two completely different things and the root cause of why most businesses fail.
I like to think of it as the difference between owning a business and owning a job. Suddenly the technical job that you knew so well now becomes that same technical job plus a whole list of other jobs that you have no idea how to do. The truth is the typical business owner is only 10% entrepreneur, 20% manager, and 70% technician. All successful business owners are just the opposite: 70% entrepreneur, 20% manager, and 10% technician.
4. What can your service business do about it? First understand that your business is not your life. It is just the opposite. The purpose of your life is not to serve your business, rather the primary purpose of your business is to serve your life. Wow, that’s deep.
Once you wrap your head around that you will be able to understand the difference between working IN your business and working ON your business. Examples of working IN your business are the technical parts of your business. The cleaning, the servicing, the managing. Working ON your business is the work of the Entrepreneur. Examples include planning, budgeting, building systems, or envisioning the future of your business. Create the business that you want by spending five hours a week working ON your business not IN your business. Using that time to plan and build systems will be the key to the success of your service or seasonal business. Eventually you will have a system that allows your business to run smoothly. Remembering your people don’t run your business. Your people run the systems that run your business.
About 10 years ago I read the E-myth for the first time and it has changed my life ever since. It is hard to put a dollar amount on the perspective and value that you will gain from reading it. There is so much great information in this book and this review only touched the surface. If you haven’t read it I highly recommend you read it. If you have read it I recommend you read it again. There is always a deeper understanding of the meanings.
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